2nd newsletter evaluation

For my second newsletter evaluation, I will look at Alsop High’s newsletter. The first notable aspect of the front cover is that aside from the logos at the bottom, it is completely black and white, which creates a very boring looking front cover regardless of audience, and risks disinteresting the reader immediately. Like the Deyes newsletter, the page begins with a message from the head teacher, however this one is shorter and more concise than the Deyes message, helping to make the page look less text heavy despite the fact that there are nearly no images on the page. The image beside the message is of the school; however inside the same box as the image is the date of the newsletters release, though there is a lot of blank space underneath it not being used. This has made me realise that I should more carefully consider my image placement in correlation to my text, as it could potentially lead to wasted white space. Below are a list of relevant dates to the students, which like the message from the head is presented nice and concisely. The rest of the pages text is divided up with sub-headings nicely enough so that the newsletter looks professional without presenting the reader with one long boring chunk of text consuming the bottom half of the page. The content consists of updates on recent school events such as the national science week, as well as of school regulations regarding uniforms, jewellery, punctuality and so forth. This content suggests that the newsletter is aimed more towards the older students than the parents but without directly addressing them, and by presenting this information to them in a mature format like this, the student readers wouldn’t feel patronised (though on the other hand, a formal layout like this, plain text and lack of colours may even discourage older students from reading this). Overall, this newsletter front cover has been very helpful to me in that it has given me reason to think about the placement of my text and images and how I present my text.