Theorists

Cohen's Morel Panic dictates that there will always be a social group portrayed in the media to come across as a threat to society. This also involves the controlling of folk devils in society or representing the behaviour of particular groups as a threat to society. This can cause Panics to erupt dramatically that are difficult to sustain and cause negative effects. The morel panic is often achieved through wild exaggeration of evidence. Not only the number of people involved but also the scale of the problem.

Richard Dyers Star Theory states that the media create stars, people whose name becomes well known to media institutions and this can become quite critical to their careers. By creating a star, products of media can bank on that persons 'stardom' and assume that people will consume their media, be it music or any kind of product, solely because the star is attached to it.


Laura Mulveys feminist theory claimed that women in Hollywood Films are a figure of desire and men are more dominant in the roles they played as were the spectators. Mulvey suggested that women were presented through the media in two ways, voyeuristically and fetishistcally, voyeuristic being when they are portrayed merely as eye candy and fetishistically when they are portrayed as an icon. These terms are two forms of the male gaze theory which Laura Mulvey suggested was when films forced women into perspective of the male audience, like by putting a woman in a film purely for sex appeal.